Design + Creative Direction by Andrew Fisher
Design + Creative Direction by Andrew Fisher
To bring investors to our state we showcased the story of “why Ohio”—in a captivating visual story of what it's like being part of entrepreneurial growth in Ohio. Our research told us the truth is in the numbers. So, we set out to share the success stories of entrepreneurship and the startup community in Ohio and the Midwest.
We targeted Angel Investors, Venture Capitalists, and Entrepreneurs from around the globe. To connect with our audience, we delivered Ohio's story in a perfect-bound book with a high-end feel. An elegant, brand-pattern cover with metallic ink and high end paper create an upscale feel that drives discovery and engagement.
Bold typography complements the photography, infographics, and data visualizations within—provide an engaging reading experience.
Our goal was to communicate that Ohio is on the forefront of innovation with a massive amount of access to capital and resources.
VentureOhio wanted to increase VentureReport digital downloads in the first month by 20% over the previous year—we did it in 24-hours!
Project completed during Andrew’s time as Creative Director and Lead Designer at ZoCo Design.