Design + Creative Direction by Andrew Fisher
Design + Creative Direction by Andrew Fisher
Fine Citizens recently refined their brand image, site, and approach to introducing the agency to prospective clients and partners. First, we created the value proposition: "We craft digital experiences, human connections, and lasting relationships. And we needed to communicate that, along with the vision and values.
The introduction package was created to embody everything the agency represents—both visually and verbally. Eloquent, custom-designed letterpress cards share the story of who they are and what they do. They’re tactile and narrative, and accompanied by a flash drive containing a glimpse at some of the digital work they’ve created with similar passion and precision. The multi-layer printing process and touch of silver foil speaks to their attention to detail and dedication to create the finer things.
Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.