A responsive design for a responsive brand.
The challenge was demonstrating how separate practices would act as one organization sharing a mission "to promote wellness and improve the health of people in our community." Their site needed the same standard of care they offer their patients every day.
By crafting a site that creates seamless access to all their services across all devices, Memorial could position itself as a modern health system that’s completely tuned in to the needs of local communities. We reimagined the website as an immersive experience that reflected the new brand identity—and the excellence of Memorial Health.
Coupled with a clean, modern design, Memorial Health tells a compelling story about their commitment to health. We used quality data and key facts to that communicate expertise at a glance. We also made navigating the integrated system as intuitive as possible. True the the brand, we shared patient outcome stories with authentic language and photography representing the warmth and personal commitment that Memorial Health stands for.
Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.