Design + Creative Direction by Andrew Fisher
Design + Creative Direction by Andrew Fisher
Most people know MAPFRE Stadium as the home to our beloved Columbus Crew SC, what they might not know is that it’s also a multi-purpose entertainment venue, and one of the most influential stadiums of the decade. Redesigning the site solved that, and it quickly became a crowd pleaser.
The fully responsive layout got guests immersed in every event, on any device. Stunning, full-screen photography brought visitors into the experience with energy and enthusiasm—showcasing the venue’s diverse range of use. We also simplified the navigation and featured an array of events to change visitors’ perception of the venue.
Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.