Design + Creative Direction by Andrew Fisher
Design + Creative Direction by Andrew Fisher
Nationally ranked among business schools, The Ohio State University’s Fisher College of Business needed to compete with the best schools for the best-of-the-best students.
Everything began with understanding the online experience of other internationally respected schools. Research revealed dozens of opportunities to improve their site and inspired a tagline that spoke to the professional aspirations of students. “Go Beyond.” These two words summarized the brand, and our approach to design.
With clean, editorial-style layouts that were easy to digest, the new site delivered a responsive digital experience that reflected Fisher’s distinctive brand personality, while maintaining a visual connection to the Ohio State brand.
Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.