Our objective: capture CityMusic’s core beliefs to add brand value in a nostalgic, simple visual to share with the world. The new brand captures a feeling of professional elegance while telling a story intertwined with the sentimental nostalgia of an early childhood music experience. Playing the xylophone.
The abstract mark depicts a contemporary xylophone—oriented as a city skyline. A versatile color palette and dignified, supporting typography allows their identity to transform for the intended targeted audience. Download the brand style guide here.
Project completed during Andrew’s time as Creative Director and Lead Designer at ZoCo Design.