Design + Creative Direction by Andrew Fisher
Design + Creative Direction by Andrew Fisher
Our brand strategy set out to define opportunities for the organization and to align on a common goal. We discovered that the community outreach and education for children that CityMusic Columbus provides is the only go to for world music education in Central Ohio. They nurture the development and emotional well-being of children to bring our diverse community together—while sharing an enriching music experience.
Our objective: capture CityMusic’s core beliefs to add brand value in a nostalgic, simple visual to share with the world. The new brand captures a feeling of professional elegance while telling a story intertwined with the sentimental nostalgia of an early childhood music experience. Playing the xylophone.
The abstract mark depicts a contemporary xylophone—oriented as a city skyline. A versatile color palette and dignified, supporting typography allows their identity to transform for the intended targeted audience. Download the brand style guide here.
Project completed during Andrew’s time as Creative Director and Lead Designer at ZoCo Design.