Professional
Summary
Senior Product Design Leader with 15+ years of experience delivering revenue-generating digital experiences. Proven track record generating $145MM in funded loan volume and achieving 98% user satisfaction scores. Expert in UX Strategy, Design Systems, User Research, Figma Auto Layout, UI Design, Rapid Prototyping—and Cross-Functional Leadership. Certified Scrum Professional—PSM I, PSPO I, PSU I—with expertise translating research into shipped features and building scalable enterprise design systems.
Skills
Design Leadership
UX Strategy, Design Systems, Design Operations @Scale, Product Design, Stakeholder Management, Cross-Functional Collaboration, Team Leadership, Workshop Facilitation, Mentorship
UX + UI Design
User Research, UX Design, UI Design, Interaction Design, Wire-framing, Figma Auto Layout, Rapid Prototyping, Usability Testing, Information Architecture, Design Thinking
Technical Skills
Figma, Auto-Layout, Accessible Design, Rapid Prototyping, Material Design Expert, MUI React, Sketch, Adobe Creative Suite, InVision, Axure RP, HTML, CSS, Responsive Design, Mobile Design, Web Apps
Methodologies
Agile, Scrum, Product Discovery, Object Oriented UX (OOUX), Contextual Inquiry, WCAG 2.1 Accessibility Standards, Design Sprint, A/B Testing, Data-Driven Design, Journey Mapping, User Personas, Stakeholder Interviews, User Interviews, Competitive Analysis, Design QA
Senior Product Designer
@IGS Energy
May 2024 - October 2025
Led UX strategy and design execution for energy solutions across multiple CRM platforms serving residential and commercial customers in national markets.
Directed end-to-end product design for customer-facing digital experiences across web and mobile platforms
Partnered with product managers, engineers, and business stakeholders to align design strategy with company objectives
Maintained and evolved design systems and component libraries to ensure design consistency at scale
Conducted user research, usability A/B testing, and user interviews to validate design decisions and improve user satisfaction of the residential commodity CRM with a SUS Score of 70/100
Created thought-leadership presentations on UX methodologies including Object Oriented UX (OOUX) fundamentals
UX Architect
@Insight Enterprises
January 2019 – May 2024
Provided strategic UX leadership and design execution for Fortune 500 clients across technology, healthcare, finance, and enterprise solutions. Promoted twice based on exceptional performance in complex UX challenges and client relationship management.
Strategic Leadership & Client Impact
Led discovery and strategy phases for multi-million dollar digital transformation initiatives, presenting UX recommendations to C-suite stakeholders and securing executive approval for strategic initiatives
Facilitated design thinking workshops with executive leadership to align business strategy with user needs and accelerate decision-making
Delivered high-fidelity prototypes and interactive designs that secured client buy-in and reduced development timelines
Enterprise Design Systems & Scalability
Managed design system used by 10 teams—now used across 89+ applications
Researched, designed, and architected an all new claims processing system that replaced 2 legacy applications to reduce risk and improve the accuracy and efficiency of 18,000+ claims-processing users
Architected scalable design systems for enterprise applications serving thousands of users across B2B and B2C platforms
Built reusable component libraries that reduced design-to-development time by 40% through rapid prototyping capabilities
Championed WCAG 2.1 accessibility standards across all deliverables, ensuring inclusive design for diverse user populations
User-Centered Design & Research
Designed intuitive workflows that reduced task completion time by 15% for an insurance claims processing application serving a Fortune 100 client
Conducted comprehensive user research including interviews, surveys, and usability testing to validate design hypotheses within common workflows
Analyzed user analytics and feedback to identify pain points and drive measurable UX improvements delivering SUS scores exceeding 84
Cross-Functional Collaboration & Mentorship
Collaborated with engineering teams in Agile Scrum sprints to deliver iterative design improvements and ensure accurate implementation of design specifications
Mentored junior designers in UX best practices, design system implementation, and human-centered design principles
Created wireframes, user flows, and interactive prototypes for complex enterprise applications
Associate Creative Director
@Homeside Financial
October 2017 – November 2018
Co-led creative marketing department defining and executing product innovation that directly impacted revenue and customer satisfaction.
Generated $145 million in funded loan volume within 10 months of launching redesigned PersonalApply platform
Achieved 98% positive user satisfaction rating over 10 months through data-driven UX improvements and real-time feedback integration
Built internal self-service platform that increased operational efficiency for 500+ employees nationwide
Designed Realtime mobile application improving transparency and relationship management between Loan Officers and Realtors
Directed product teams through full development lifecycle from conceptualization through build, testing, and launch
Designed and implemented Slack-integrated customer rating system to monitor real-time customer feedback
Design Director
@ZoCo Design
February 2017 – October 2017
Led design team of 3 designers in digital product strategy, branding, and client delivery.
Introduced UX/UI design components approach that accelerated project delivery and maintained systems consistency
Built scalable project estimation framework that improved on-time and on-budget delivery rates
Presented strategic design decisions to C-level stakeholders to secure creative direction approval
Director of Design @Fine Citizens
September 2013 – December 2016
Led the conceptualization and realization of every experience produced by our agency—team of 12. Digital products and brand communications.
Transformed agency with inspired thought leadership and built an award winning team with world-class design solutions—doubling (2x) revenue
Yielded 100% on-time, on-budget design deliverables by carefully reviewing project scope to produce accurate estimates and overseeing plus contributing to production
Achieved a 60% conversion increase and quadrupling (4x) of year-over-year revenue production for a major client, ROI above & beyond expectations
Strong planning skills & creative approach delivered a 70% profit margin for the agency on a major client engagement
Identified problems through brand and persona research prioritized business requirements to develop well thought out, informed design solutions
Mentored design team of 4, shaping their professional growth and establishing a stronger, more confident team
Clearly articulated design decisions—spoke confidently to lead creative strategy and visual brand communication efforts internally and externally
Advised our team on how to ask the right questions, exposing the root of client feedback to collaboratively produce stronger solutions
Persuaded primary client stakeholders by rationalizing creative strategy and demonstrating goal alignment—ensuring product integrity from concept through delivery
Management & negotiation of all creative design related vendor relationships
Senior Interactive Designer
@Blue Diesel
August 2011 – September 2013
Highly conceptual thinking pushed creative boundaries with pharmaceutical clientele. Re-imagined complex data problems to create simple solutions.
Built dynamic interactive visual aid (IVA) tools with data visualizations that helped guide the rep conversation with doctors
Pioneered responsive websites in the Pharma industry—organizing information in easy-to-navigate, visually engaging and dynamic pages for all types of devices
Shaped an augmented reality clinical tool that facilitated the OAB conversation between patients and their doctors
Developed visuals for projection mapping and created exploratory touch screen, trade-show experience kiosks built on a gaming engine
Translated abstract ideas and Pharma requirements into tangible and beautiful design deliverables—transformed by data visualizations
Supervised work of Junior Designers and Freelance Designers—shaped the collaborative workflow with copywriters
Principal Creative Strategist
@John Fisher Creative
November 2005 – Present
Product design and brand strategy consulting. Delivering end-to-end digital experiences.
Graphic Designer
@Interbrand
Design Forum
July 2007 – May 2009
Developed some serious chops working with large brands under extremely tight deadlines. Retail brand stores. Consumer packaged goods (CPG). Restaurants. Hospitality.
Created captivating brand signage, environmental graphics, packaging & apparel
Established thoughtful and progressive creative vision for many brands
Followed established brand guidelines effectively
Laid a foundation for new brands with concepts based on consumer analytics
Columbus College
of Art & Design
September 2003 – May 2007
B.F.A. Advertising & Graphic Design