Professional Summary
Andrew is a passionate problem solver, design systems designer and digital strategy expert. He has many years of experience leading design operations and digital strategy from the ground-up within enterprise organizations. His diverse agency, in-house marketing, freelance and consulting background allows him to quickly adapt to existing teams. He enjoys creating user centered, easy-to-use, visually striking experiences that solve business problems. Andrew’s passion for design has been applied to retail, restaurant, healthcare, Pharma, education, travel & tourism, insurance, and financial services accounts.
User Experience Architect at Insight Enterprises
January 2019 – Present
Leverage industry knowledge, intrinsic empathy and usability research insights — to design and develop meaningful, disruptive, and accessible digital solutions.
Lead ground-up design operations for a Fortune 100 GPO client and helped establish organization-wide best practices for building accessible user centered designs
Increased user satisfaction by 49.25% by utilizing a user-centered research & design approach on an all new Member Experience Platform for a Fortune 100 GPO client
Provided group creative direction across teams with weekly discussions focused on usability of interaction designs, UI consistency, and accessibility best practices
Created and partnered in establishing the governance strategies for multiple enterprise design systems
Lead UX strategy & design of the Claims Core UI Design System across multiple SCRUM teams on a massive SAFE Agile project for an OH based Fortune 100 insurer. To-date, 69 applications utilize CoreUI and 7 other platforms outside of claims — enabling org-wide design and build efficiency with built-in WCAG accessibility best practices
Surface and document user needs through interviews, surveys, rapid prototyping and usability observations
Create balance amongst dev team expertise, stakeholder requirements, client budgets, and feature requests to deliver usability improvements and savings to the business
Consult with Product Owners to organize and align our teams on user feedback, process, community culture, and design resources to create impactful, functional user experiences
Associate Creative Director at Homeside
October 2017 – November 2018
Defined and executed creative strategy and innovation of our customer brand experience to support business goals alongside executive leadership.
Reshaped UX and creative strategy of our proprietary loan application, PersonalApply™—resulting in $145MM in funded application volume in less than 10 mo. since launch (personalapply.com)
Designed and directed implementation of our PersonalApply rating stats app—delivering 98% positive ratings from loan applicants
Maximized company-wide efficiency by directing creative execution of an internal platform organizing self-service resources and common reference material for our 500 employees nationwide
Facilitated transparency between Loan Officer's and their Realtors to maintain valuable relationships. Created a mobile app solution for Realtors to easily track loans and customer status updates—Realtime™
Lead our digital product teams in strategic problem solving from product conceptualization, build and testing, through delivery—and implementation of our solution(s)
Design Director at ZoCo Design
February 2017 – October 2017
Lead design team of 3 in conceptualization and realization of design strategy, digital product innovation, branding, and brand communications.
Delivered thought leadership in user experience strategy and componentized design, reshaping company process and delivery of digital and brand design experiences
Produced strong, strategic creative work above expectations
Clearly articulated strategic design decisions while presenting work to persuade client stakeholders for buy-in on our creative strategy
Identified areas of improvement in the production team and client services—delivered and implemented solutions to address priorities
Built a scaleable, repeatable estimating process to scope projects accurately, deliver solutions on-time and on-budget—driving greater profit-margin
Director of Design at Fine Citizens
September 2013 – December 2016
Led the conceptualization and realization of every experience produced by our agency—team of 12. Digital products and brand communications.
Transformed agency with inspired thought leadership and built an award winning team with world-class design solutions—doubling (2x) revenue
Yielded 100% on-time, on-budget design deliverables by carefully reviewing project scope to produce accurate estimates and overseeing plus contributing to production
Achieved a 60% conversion increase and quadrupling (4x) of year-over-year revenue production for a major client, ROI above & beyond expectations
Strong planning skills & creative approach delivered a 70% profit margin for the agency on a major client engagement
Identified problems through brand and persona research prioritized business requirements to develop well thought out, informed design solutions
Mentored design team of 4, shaping their professional growth and establishing a stronger, more confident team
Clearly articulated design decisions—spoke confidently to lead creative strategy and visual brand communication efforts internally and externally
Advised our team on how to ask the right questions, exposing the root of client feedback to collaboratively produce stronger solutions
Persuaded primary client stakeholders by rationalizing creative strategy and demonstrating goal alignment—ensuring product integrity from concept through delivery
Management & negotiation of all creative design related vendor relationships
Senior Interactive Designer at Blue Diesel
August 2011 – September 2013
Highly conceptual thinking pushed creative boundaries with pharmaceutical clientele. Re-imagined complex data problems to create simple solutions.
Built dynamic interactive visual aid (IVA) tools with data visualizations that helped guide the rep conversation with doctors
Pioneered responsive websites in the Pharma industry—organizing information in easy-to-navigate, visually engaging and dynamic pages for all types of devices
Shaped an augmented reality clinical tool that facilitated the OAB conversation between patients and their doctors
Developed visuals for projection mapping and created exploratory touch screen, trade-show experience kiosks built on a gaming engine
Translated abstract ideas and Pharma requirements into tangible and beautiful design deliverables—transformed by data visualizations
Supervised work of Junior Designers and Freelance Designers—shaped the collaborative workflow with copywriters
Principal + Designer at John Fisher Creative
November 2005 – Present
Independent consulting. Creative direction and design of visually striking experiences that solve real challenges.
Founded the organization, informed by years of expertise in creative marketing, to showcase and create emotionally impactful solutions to business problems
Manage the end-to-end client relationship, prioritize business requirements, and rationalize creative strategy while designing against set goals
Define creative vision, create paths for purchase & build opportunities for brand loyalty. Interactive design. Brand communications. Environmental graphics
Created shelf-level intrigue for products as Environmental Graphic Design Consultant at WD Partners, May 2009 – May 2010
Contributions to a major CPG brand’s POS design helped them to refocus their audience and regain market share—an industry award winner for WD Partners
Conceptualized retail brand designs and created environmental graphics as Freelance Graphic Designer at Chute Gerdeman, June 2010 – February 2011
Instituted time and budget saving knowledge, setting a new standard in Chute Gerdeman’s process—reputable reliability with many call-backs as skillset complemented + augmented the design and implementation teams
Graphic Designer at Interbrand Design Forum
July 2007 – May 2009
Developed some serious chops working with large brands under extremely tight deadlines. Retail brand stores. Consumer packaged goods (CPG). Restaurants. Hospitality.
Created captivating brand signage, environmental graphics, packaging & apparel
Established thoughtful and progressive creative vision for many brands
Followed established brand guidelines effectively
Laid a foundation for new brands with concepts based on consumer analytics
Columbus College of Art & Design
September 2003 – May 2007
B.F.A. Advertising & Graphic Design
Skills
Design Thinking, Design Ops, User Research, Creative Direction, Graphic Design, Creative Strategy, Concepting, Typography, Color Theory, Interactive Marketing, Interactive Design, Interaction Design, UI Design, UX Design, Motion Design, Visual Communications, Responsive Web Design, Wireframing, Rapid Prototyping, Presentation, Time Management, Client Service, Team Building, Management, Staffing, Training, Business Development, Agile, Usability Research, Understands HTML, iOS + Android App Design, Print, Layout, Branding, Brand Stewardship, Environmental Graphics, Packaging
Figma & Sketch | Mural & Miro | InVision | Adobe Creative Suite | Keynote | Optimal Workshop