When building the PowerSage brand, our mission was to enlighten residents and property owners about the amount of energy they consume and how much it costs—and empower them to make thoughtful decisions about saving both. Energy consumption is complicated enough. PowerSage provides clarity.
Our exploration started with the brand mark—an abstraction of sage leaves resembling atomic energy. From there we selected a vibrant color palette and used angles in the aesthetics to represent energy throughout print collateral, a mobile app, and website.
Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.