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  <url>
    <loc>https://johnfishercreative.com/agency-intro</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544650667658-TBM1X6N8U8P25KB72NWS/FC-Intro-THMB.jpg</image:loc>
      <image:title>Handcrafted with integrity.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481312271285-2JMIOU6ZGD06EIU41KE6/01-decks.jpg</image:loc>
      <image:title>Handcrafted with integrity. - Collaborative by nature.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481312270687-9X8UTSG4FXLSSH2UX7AE/02-collab.jpg</image:loc>
      <image:title>Handcrafted with integrity.</image:title>
      <image:caption>The introduction package was created to embody everything the agency represents—both visually and verbally. Eloquent, custom-designed letterpress cards share the story of who they are and what they do. They’re tactile and narrative, and accompanied by a flash drive containing a glimpse at some of the digital work they’ve created with similar passion and precision. The multi-layer printing process and touch of silver foil speaks to their attention to detail and dedication to create the finer things. Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481312274203-3GDUCZRAU5E8ZLZ4J8EH/03-handcrafted.jpg</image:loc>
      <image:title>Handcrafted with integrity.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481312276383-HGJMJXU0QH9L4HFZRKLK/04-allcards.jpg</image:loc>
      <image:title>Handcrafted with integrity.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481312277547-POHKTR370RECIASKK3LY/05-authentic.jpg</image:loc>
      <image:title>Handcrafted with integrity. - Authentic by design.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481312278498-LDCH3Y4PFJAA4J88E4GZ/06-box.jpg</image:loc>
      <image:title>Handcrafted with integrity.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484011760772-SAMAT41G5JGJ1O8G0WOE/08-bwi-thmb.jpg</image:loc>
      <image:title>Brand  •  UX Strategy  •  Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1485280585518-1VQB18FL18JUJL9TIFPG/09-dsw-thmb.jpg</image:loc>
      <image:title>Brand  •  UX Strategy  •  Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1543024688953-0UZ75J0KRVGESJA1BPC1/VR-THMB.jpg</image:loc>
      <image:title>Brand  •  UX Strategy  •  Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1543114393923-77HNAOC76HET7R456XTQ/CM-THMB.jpg</image:loc>
      <image:title>Brand  •  UX Strategy  •  Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544464524588-UITU498TT7E0O0HI241V/PA-THMB.jpg</image:loc>
      <image:title>Brand  •  UX Strategy  •  Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544648956466-DZEZYYLIK3YOYIEBPZBZ/RB-THMB2.jpg</image:loc>
      <image:title>Brand  •  UX Strategy  •  Product Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/spot-on</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544742115711-0F6DRT4LADAX1AX7I3IZ/SpotOn-THMB.jpg</image:loc>
      <image:title>Digital content at the front of the class.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481304523858-NMADP38DF1UOKN897U47/01-SpotOn-SHO.jpg</image:loc>
      <image:title>Digital content at the front of the class.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484015778438-RUYCRBLZ9WZ3QMMNHJWZ/02-SpotOn-LOGO.jpg</image:loc>
      <image:title>Digital content at the front of the class.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481307775847-3XQUFBNW0KZGU48GF52L/03-SpotOn-Showcase-A.jpg</image:loc>
      <image:title>Digital content at the front of the class. - For teachers by teachers.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481309701851-LYQ086D9X6O5EFMTKAJ0/04-SpotOn-Showcase-B.jpg</image:loc>
      <image:title>Digital content at the front of the class.</image:title>
      <image:caption>We conducted countless surveys and completed in-person validation testing related to the site content, search functionality, and filtering features. We incorporated reviews and gave educators the ability to log in and leave feedback, empowering genuine evaluation for teachers, by teachers. Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481307457458-PE0F17N5EC4QAUL18MZ2/05-SpotOn-Showcase-C.jpg</image:loc>
      <image:title>Digital content at the front of the class.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/dolphin-academy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483990974101-EC63PEMTO3YTGY4FMB9S/01-dolphin-thmb.jpg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481483451372-REA8FHPCRFXGASJQHLAQ/00-DolphinAcademy.jpg</image:loc>
      <image:title>That smooth Caribbean feel. - Dolphin Academy Curaçao</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481480797310-LWL42VMLH8H16WLH854B/02-DolphinAcademy.jpg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
      <image:caption>We had to see it for ourselves. Traveling to the gorgeous island, our vision for the site came to life with the vibrant, tropical colors and hand-done illustrations we saw around every corner. We incorporated lessons, quizzes, and facts to give the destination a clear purpose, and introduced each dolphin to share their personality and promote the intimate experience of the Academy. Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483498450994-SBG91SGDG1DZKZX3ADB5/03-DolphinAcademy.jpg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481327174820-ZD8LHF9ZMT8I6SOYNMTJ/04-DolphinAcademy.jpg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481480967033-12ROS9C71YDUXGZAE2TE/01-DolphinAcademy.jpg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481480814578-3P4VUGDVHW9IUXYEEXT6/01-DolphinAcademy.jpg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481479901064-1P7G80UTGXMEUWAWV6GB/image-asset.jpeg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481327173772-RB57AY7HOHFGGE5XCD73/02-DolphinAcademy.jpg</image:loc>
      <image:title>That smooth Caribbean feel.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/power-sage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1485292552850-XFEGKYHRJNW5T2CTS6EG/05-ps-card-color-thmb.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481501998610-7FXRY3BUM0U2F6V15YC7/00-PowerSage-photo.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating. - PowerSage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484015675663-8TEA7GXZD4IHO0Q4WO5X/02-PowerSage-logo.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
      <image:caption>When building the PowerSage brand, our mission was to enlighten residents and property owners about the amount of energy they consume and how much it costs—and empower them to make thoughtful decisions about saving both. Energy consumption is complicated enough. PowerSage provides clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483674901457-HVI8MSFR5TL61JBKEE9G/01-PowerSage-iPhone.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
      <image:caption>Our exploration started with the brand mark—an abstraction of sage leaves resembling atomic energy. From there we selected a vibrant color palette and used angles in the aesthetics to represent energy throughout print collateral, a mobile app, and website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481500739104-PBSM31E3PGDKSAF9EXS4/04-PowerSage-collateral.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
      <image:caption>Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481500740046-ULI3QTE2CVQGNRD28A1H/05-PowerSage-mockups.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481501200208-PVYVVQWK48Z2LTY3IK5N/00-PowerSage-photo.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481500925124-YJ0C6K2W31Z5PBXX7QZ7/01-PowerSage.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1481500737579-YUQRX3BI59YSLUKZONKJ/01-PowerSage.jpg</image:loc>
      <image:title>Energy is complicated—knowledge is illuminating.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/osu-fisher</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483991069368-X5UYM3Y9OGJFCISMALXR/03-osu-fisher-thmb.jpg</image:loc>
      <image:title>Going above and beyond the learning curve.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483413542136-VSRGVZDMY70I2TOTZTM9/00-OSU-Fisher.jpg</image:loc>
      <image:title>Going above and beyond the learning curve. - Design that means business.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483413544018-TEIP64NEVUUSS0WJ5UUF/01-OSU-Fisher.jpg</image:loc>
      <image:title>Going above and beyond the learning curve.</image:title>
      <image:caption>Everything began with understanding the online experience of other internationally respected schools. Research revealed dozens of opportunities to improve their site and inspired a tagline that spoke to the professional aspirations of students. “Go Beyond.” These two words summarized the brand, and our approach to design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483414354196-ZXYV7DMQ5B5W4BC48QMH/02-OSU-Fisher.jpg</image:loc>
      <image:title>Going above and beyond the learning curve.</image:title>
      <image:caption>With clean, editorial-style layouts that were easy to digest, the new site delivered a responsive digital experience that reflected Fisher’s distinctive brand personality, while maintaining a visual connection to the Ohio State brand. Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483413545815-WK7M6DI6RRI5FTBAX3RR/03-OSU-Fisher.jpg</image:loc>
      <image:title>Going above and beyond the learning curve.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/memorial-health</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484013433406-4XN77N7AHMTH2SQEPFYL/08-memorial-thmb.jpg</image:loc>
      <image:title>Enhancing the patient experience.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484011856696-J8K5WZF9HW2PFLPB025L/00-Memorial-DT.jpg</image:loc>
      <image:title>Enhancing the patient experience. - A responsive design for a responsive brand.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484011856510-EM465076A05YR0L0JG9N/01-Memorial-Mobile.jpg</image:loc>
      <image:title>Enhancing the patient experience.</image:title>
      <image:caption>The challenge was demonstrating how separate practices would act as one organization sharing a mission "to promote wellness and improve the health of people in our community." Their site needed the same standard of care they offer their patients every day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484011859269-5ENSVPHED4QR6IBG7J8C/02-Memorial-ICNS.jpg</image:loc>
      <image:title>Enhancing the patient experience.</image:title>
      <image:caption>By crafting a site that creates seamless access to all their services across all devices, Memorial could position itself as a modern health system that’s completely tuned in to the needs of local communities. We reimagined the website as an immersive experience that reflected the new brand identity—and the excellence of Memorial Health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484011859518-1VYQYGX9L7OH63G279DF/03-Memorial-Services.jpg</image:loc>
      <image:title>Enhancing the patient experience.</image:title>
      <image:caption>Coupled with a clean, modern design, Memorial Health tells a compelling story about their commitment to health. We used quality data and key facts to that communicate expertise at a glance. We also made navigating the integrated system as intuitive as possible. True the the brand, we shared patient outcome stories with authentic language and photography representing the warmth and personal commitment that Memorial Health stands for. Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1484011860533-NSYMEMZXQIRC6JPRNBEI/04-Memorial-GUI.jpg</image:loc>
      <image:title>Enhancing the patient experience.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/columbus-zoo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483990997152-TWL7DRGVEB15RXT0XSXO/02-columbus-zoo-thmb.jpg</image:loc>
      <image:title>Photos speak louder than words.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483677700485-3FUQNQYM5J69TN5A5PDB/00-ColumbusZoo.jpg</image:loc>
      <image:title>Photos speak louder than words. - Columbus Zoo and Aquarium. Many visitors, one voice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483569133511-HDWNIMOK48ANLLD2HOXX/02-ColumbusZoo.jpg</image:loc>
      <image:title>Photos speak louder than words.</image:title>
      <image:caption>We developed a distinct tone of voice that we compared to “a cool science teacher who blows stuff up in class.” Part naturalist. Part entertainer. Our solution was a common wireframe for consistent functionality. To differentiate the sites, each incorporated custom fonts, color palettes, and textures that created a look inspired by each unique park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483677285568-CDIWYD8UU3TPA8VOANTK/00-ColumbusZoo.jpg</image:loc>
      <image:title>Photos speak louder than words.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483569135452-3SA6I26PUM1CE2GL535H/03-ColumbusZoo.jpg</image:loc>
      <image:title>Photos speak louder than words.</image:title>
      <image:caption>Beyond aesthetics, we created engagement opportunities that brought the best of each park to life. From Safari Golf Club's "Explore the Golf Course" functionality to the Zoo and The Wilds "Memorable Moments" photo-sharing feature. Creating lifelong relationships with guests started with simplifying the planning process—so we reimagined the event calendar as an “Adventure Tracker.” Suddenly, adventure was easy. Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483631608436-BI1WHKSICF9DY3SW0LVX/00-ColumbusZoo.jpg</image:loc>
      <image:title>Photos speak louder than words.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483633779812-G9WYXPFYLMA98SYX82DP/04-ColumbusZoo.jpg</image:loc>
      <image:title>Photos speak louder than words.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1483569139606-SXU4GP1XCFYD7RFWY4MU/00-ColumbusZoo.jpg</image:loc>
      <image:title>Photos speak louder than words.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/mapfre</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1485291618431-VHTOCAYX8E0BP3HLXQAH/10-mapfre-thmb.jpg</image:loc>
      <image:title>Creating a high-energy crowd pleaser.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1485291345029-6OM2OKDG24J7T397QPF5/01-MAPFRE.jpg</image:loc>
      <image:title>Creating a high-energy crowd pleaser. - MAPFRE Stadium</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1485291346060-CQ17U9DL7ZDW4SEU3IAR/02-MAPFRE.jpg</image:loc>
      <image:title>Creating a high-energy crowd pleaser.</image:title>
      <image:caption>The fully responsive layout got guests immersed in every event, on any device. Stunning, full-screen photography brought visitors into the experience with energy and enthusiasm—showcasing the venue’s diverse range of use. We also simplified the navigation and featured an array of events to change visitors’ perception of the venue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1485294411650-RDC0J85D8A30ULUKPRA1/03-MAPFRE.jpg</image:loc>
      <image:title>Creating a high-energy crowd pleaser.</image:title>
      <image:caption>Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1485291348935-1FL8NB0Z1VEIDUFOUV9Z/04-MAPFRE.jpg</image:loc>
      <image:title>Creating a high-energy crowd pleaser.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/homeside-shop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544740319144-0FTNG27G19DG5NKIV6CZ/SHOP-THMB.jpg</image:loc>
      <image:title>Swag made easy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544475355965-7XGFFB7PH4KBSDD1IE3Y/HS-Shop-Hero.jpg</image:loc>
      <image:title>Swag made easy. - Homeside Shop</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544475331634-YF34IX24UKKN4MVYFN0Y/HS-Shop-02.jpg</image:loc>
      <image:title>Swag made easy.</image:title>
      <image:caption>Built on a fully customized Shopify platform, the Homeside Shop is complete with the bold look of the Homeside brand. Mortgage made easy—swag made easy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544475335601-FCB4ZXB75ITYEJHICBOH/HS-Shop-03.jpg</image:loc>
      <image:title>Swag made easy.</image:title>
      <image:caption>We also decked-out the office with a fully stocked retail space so everyone could look as cool as Dan—under their blazer. Visit the shop site to get yours today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544475355470-88TL7E11911MD0ZT66RF/HS-Shop-04.jpg</image:loc>
      <image:title>Swag made easy.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544476302378-FDYCDD3NG974U0HSTOYJ/HS-Shop-GUI-01.jpg</image:loc>
      <image:title>Swag made easy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/1544476302261-29RFHL3XAHRNAY7IWAGO/HS-Shop-GUI-02.jpg</image:loc>
      <image:title>Swag made easy.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/awards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-19</lastmod>
  </url>
  <url>
    <loc>https://johnfishercreative.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5849cd4f20099e929d162ed9/bdab592a-dad9-4211-8c27-69d930fff803/Me-2019-06925-RT-web-sq-600px.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://johnfishercreative.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-03</lastmod>
  </url>
  <url>
    <loc>https://johnfishercreative.com/feedback</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-19</lastmod>
  </url>
</urlset>

