John Fisher Creative
Design + Creative Direction by Andrew Fisher
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Thinking beyond the room—the booking journey begins with guests.

Digital Experience Design

As part of their evolution to a more modern, nimble brand, Best Western International wanted to become the global benchmark in digital hospitality experiences. Our journey to transform online booking began where guests started theirs—on smartphones and tablets. We put guests first. Made them feel informed, and involved in decision making.

Accommodating our guests.

Accommodating our guests.

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 The experience simplified the booking process, built opportunities for brand loyalty, and created anticipation around travel as well as travel perks. The result was a beautiful and intuitive experience that made the booking process simple for guests. And one that led to a 60% conversion increase, quadrupling revenue production for our client.

The experience simplified the booking process, built opportunities for brand loyalty, and created anticipation around travel as well as travel perks. The result was a beautiful and intuitive experience that made the booking process simple for guests. And one that led to a 60% conversion increase, quadrupling revenue production for our client.

Result—a staggering 60% conversion increase!

Result—a staggering 60% conversion increase!

 Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.

Project completed during Andrew’s time as Creative Director and Designer at Fine Citizens.